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Psychology of Sales


Familiarity with the psychology of sales is the key to understanding the sales process and the human behaviour governing it. Psychologists have carefully studied the mechanisms of sales and business relationship building and now you can learn them to be successful in the industry. The training course is also a great opportunity to network and win the trust of others. Today, a lot depends on highly developed interpersonal skills and this training will help you hone those skills. You will acquire competence in relationship building, you will identify your strengths, and your transactions will become much more effective.

Who for?

Who will benefit from my training?

  • anyone working in the sales sector wishing to acquire skills to help them control the sales process
  • entrepreneurs selling products and services on a daily basis
  • salespersons from all industries
  • anyone interested in learning about the mechanisms governing the sales process
  • anyone wanting to identify their strengths and weaknesses in the context of the sales sector and improve their sales skills

What you will take away?

What will you take away from the training?

  • You will learn about the consumer buying decision process and become familiar with the tricks of building effective business relationships.
  • You will learn to identify personality styles.
  • You will understand how people approach conflicts and how they negotiate.
  • You will learn about persuasive impact and the art of asking the right questions.
  • You will learn the basics of self-motivation to better engage your clients and co-workers in their work.

Unique characteristics

  • The training course is run by an experience business practitioner and expert in competence diagnosis, career potential assessment and career coaching, Marcin Olkowicz. A financier, marketing expert, business trainer and clinical psychologist with 15 years of experience who will use his expertise to take you through all the elements of the sales process.
  • Effective business building is possible only if you understand the people who make up the business well and this training, apart from introducing you to the world of business, will help you understand the motivation, emotions and reactions of your co-workers and clients.


Next course: No new course dates


Course Offline

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1000 zł

Buy the course
  • Certificate of course completion
  • Duration: 16 hours (2 hours for each 8 modules of classes)
  • 95% positive opinions
  • Additional materials
  • Language of instruction: Polish
  • Level: Advanced


Frequently Asked Questions

If you have any questions, do not worry – we are here to tell you everything you need to know and explain any queries you may have.

How can I sign up for an online training course?

You can sign up by adding a course to the cart and going through with the payment. In the event a course is offered on multiple dates, please let us know which date is most convenient for you by replying to our confirmation email.

How can I pay for the course?

Payment for the course can be effected after adding the course to the cart.

Will I get an invoice for the course?

Yes, you will. Once you purchase the course please send us your invoice details by replying to our confirmation email.

I purchased a course. How will I receive the course materials?

The course materials will be sent to each participant after the course ends or during the classes (e.g. materials featuring exercises to complete during the class).

How is the post-course consultation provided?

The consultations are provided as part of individual development programmes. The first session is free and subsequent sessions are priced as per an individual plan. Consultations are available both offline and online via a communicator of your choice (e.g. Zoom or Skype).

Will I receive a certificate after completing an online course?

Yes, you will.

When will I receive a certificate after completing the course?

Within 7 business days.

Will I receive a recording of a course run online?

Course materials will be distributed to a closed group of course participants.

Can I pay for the course in instalments?

Yes, you can pay for the course in instalments. Please get in touch with us to discuss details.

Does the course price cover all course elements including bonuses such as additional materials?

Yes, the price provided covers participation in the course, course materials, a coffee break and is exclusive of accommodation and meals. In the case of trainings lasting more than one day e.g. Boot Camps, the price includes accommodation and meals.

Can I pay for the course in cash?

Yes, provided the payment is done 5 days before the course. Please get in touch with us to discuss the details.

When do I have to pay for the course I purchase?

The purchase of a course and the booking of a spot is possible only once we process your payment.

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